Have an unique brand and stand out from the competition
Because a brand induces a relationship of trust, it builds itself in coherence. Developing a common brand culture helps to better protect it and contribute to its development and attractiveness.
In November 2018, Société Générale inaugurates a new brand platform. Driven by the engaging promise “It’s you the future”, this signature marks the bank’s long-term growth ambitions for customers, the economy and society.
The iconographic style features the new Societe Generale spirit. They are men and women who are honored, portraits of individuals or group photos that celebrate team spirit, a theme firmly rooted in the DNA of the brand. A framing is defined for each target:
– Focus on individuals.
– Private Banking associates the individual with its context. The framing is wider, it incorporates elements of atmosphere.
– The professional target makes it possible to place the individual in his profession, thanks to a shooting more distant.
– The Large Customer photographic line is still rejected. Profession and team spirit condition the choice of visuals.
