Brand Manager
Your new territory must have the ambition to create a strong brand, with a unique talk. I accompany IT managers in the administration of domain names and DNS entries, trademark protection on the internet and dispute resolution.
Definition of the brand strategy
Definition and declination of the strategy in a brand book.
- Logo and block mark design
- Choice of a color palette, WCAG standards (Web Content Accessibility Guidelines)
- Selection of typography and tone of content
- Iconographic style of pictograms and visuals
Strategy of your domain names
Domain names identify your brand.
- Deployment of a coherent strategy with IT, Legal and Marketing
- Reservation of the most significant variants for defensive purposes
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Harmonization of extensions and languages of your sites
- Choice of new gTLD extensions
Optimizing your portfolio
Inadvertent and non-centralized purchases often occur.
- Centralization of the management of the portfolio of domain names
- Choice of registrars
- Automatic renewal at maturity
- Creation of a web application for optimization of the management and to bring visibility to your employees
Protection of your intellectual property
The battle against cybercrime begins with the protection of its brand.
- Signature of a GDPR contract with your registrars
- Alerts in case of cybersquatting (Trademark Clearinghouse)
- Trademark Spoof Surveillance (CERT)
- Dispute resolution for fraudulent purchases (UDRP procedure)